Are you thinking about starting a career in digital
marketing? The world of digital marketing is filled with almost countless job
opportunities to choose from. However, if you’re serious about diving into
digital marketing, there are a few things you need to know first.
Before beginning any kind of career, it’s important that you know what you’re
getting yourself into. So, Johnson Nguyen
has compiled a list of the pros and cons of having a career in digital
marketing.
Pros of a Career in Digital Marketing
A Ton of Job Opportunities
Digital marketing has become a staple in the process of building a company. Research has predicted that there will be almost 150,000 digital marketing jobs available by 2020.
So, for those who are looking to find a stable career, you’ll have an advantage in the years to come. In addition, the industry of digital marketing isn’t limited to a specific job role, says Johnson Nguyen. You’ll be able to choose your own role depending on your passion and skills.
Some digital marketing roles include designing websites, writing marketing copy, and even video and audio production. Even well-known companies such as Google, Twitter and Facebook offer a wide array of career opportunities for both newcomers and professionals alike.
The Job is Rewarding
Digital marketing is one of the most demanding job roles to date and the extent for negotiating a salary is enormous. In fact, a study by Payscale has shown that the standard compensation of a digital marketing manager is about $65,000 a year.
It’s also worth mentioning that the more skills you have under your belt, the likelihood of your pay being increased will be higher Johnson Nguyen. For people who are freelancers, this will be a fantastic opportunity for you to study up on the market standards.
While the pay isn’t as high for beginners, it’s still decent and you’ll be able to immerse yourself into the creative side of marketing.
There’s No Need for a Specific Education
Launching a career in digital market is actually very simple as it doesn’t require you to have an extensive education. All you’ll need is to graduate in any aspect of digital marketing and have great communication skills. Even people who are engineers are turning to digital marketing due to its creative bend.
Cons of a Career in Digital Marketing
There’s Minimal Structure
Of course, as with any career, there are a few downsides to digital marketing. To start, as popular as digital marketing is, it’s still a relatively new field. This means you have to constantly stay up to date with all of the market trend and advancements in technology. Furthermore, says Johnson Nguyen a lack of structure can keep a professional from fully understanding the requirements of a particular strategy.
Digital Marketing Can Be Very Time Consuming
Digital marketing is actually one of the most time-consuming careers to date. In fact, over 60 percent of digital marketers spend about six hours every day coming up with strategies. In addition, about one in three digital marketers have reported that they spend at least 11 hours online. Basically, this means that you’re devoting a majority of your life to your work.
As you can see, there’s a lot more to digital marketing than just typing away at a keyboard. There are many roles and niches to choose from, so take your time to think about what’s best for you.
